Third Space Studios

From 2019 through 2020, my copywriting professor from college asked me to join her team as a creative writer/copywriter for an architecture and design studio she was developing. While here, I worked as part of a creative team to build a (very complicated) website for architecture that was invested in 3rd spaces. The website had A and B navigations. A being a direct, easy to understand introduction to the company and its goals. The B navigation was invested in a creative pursuit of larger concepts at hand. Within the B navigation, everything was written in Haiku and all of the elements of the site fell into each other.

This job was very invested in processes. We created complete user persona journeys and we kept a public journal where we were encouraged to log our emotional and professional questions/comments/journey with our work. We also kept process documents, outlining how we were managing projects and getting from a starting point to an ending point.

Within this experience, I learned the importance of tracking the interest of your consumer and creating different marketing materials depending on this status. We had “Hot,” “Cold,” and “Neutral.” We also create a complete journey for each of our consumers, based on imagined consumer types we might interact with.

While working here I used programs like Slack and Figma to work collaboratively. Every week I would have a number of assignments I was asked to complete, some more creative than others. We were asked to build “user personas” which consisted of fake profiles of potential clients. We used these profiles to imagine their lives, issues, and deepest desires and worked to write copy which would ignite them.

While working with Third Space Studios I also used organizational skills and multitasking to manage multiple assignments at once while conducting and utilizing research. I completed writing activities to bring me closer to our user persona, including fifty haikus and edited or rewrote existing copy as necessary to submit for approval by supervisor, using varied language and tone to fit the project and medium

Unfortunately, the site never ended up launching but this experience informs how I approach copywriting in every sense. Here are some examples of that work. Below you will find website copy ideations, process documents, examples of marketing materials (emails, texts, pop-up messages), Haiku’s written for Site B navigation, and day in the life exercises for User Personas.

Examples of materials for user journeys